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Avoid generalizations |
“Everyone experiences FOMO, fear of missing out,” I read recently in a business book. A dozen pages on how to overcome this debilitating malady followed. Fear of missing out is an experience of anguish at the idea that others are enjoying something that you are not. Many marketers take advantage of this by urging people—explicitly or implicitly—not to be the only one who doesn\'t have a whosiwhatsit or isn\'t in on the meme of the moment.
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