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| Crafting strong headlines |
| Whether it be an email subject line or a blog or social media headline, or a headline for a letter or a postcard, laying the foundation for a strong headline is essential. It’s not unusual for a seasoned copywriter to spend 30-50% of their writing time on the headline alone…and coming up with twenty or more headlines before discovering the one that works! With that in mind, here are four things a headline must successfully do to pull the reader in:
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