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| How to talk about cost when you sell big-ticket items |
| So you’ve got a product or service that’s a game-changer, a real investment, something people don’t buy every day. But when you reveal the price, you don’t want them to faint. Let’s face it, dropping a high number on someone who isn’t prepared for it can be a total buzzkill. It’s like showing up to a fancy dinner in your pyjamas: not a good look. So, how do you talk about cost without scaring potential customers away? Here are some tips to help you introduce the price tag in a way that makes it sound like a bargain, not a burden:
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